With Google and Microsoft now offering free classifieds, Craigslist (http://www.craigslist.org) and its free classifieds growing into an international force, and EBay investing more than $1 billion in classified advertising sites worldwide, this market can be considered the new Eldorado.
Free online classified ads market starts in 1995 when Craig Newmark began sending friends in San Francisco e-mail messages with lists of local events. This became Craig’s List, a massive not-for-profit community service which has expanded across the most important cities in the United States and many cities in other countries. The service gets 4 billion page views and 10 million unique visitors every month, with a staff of just 21. Annual revenue of Craigslist approached $10 million .
In Europe in 1999 Het Goed Beheer BV, a company that owns second-hand retail shops in The Netherlands, founded Marktplaats.nl (http://www.marktplaats.nl), a website where buyers and sellers can meet to trade a wide array of items, from clothing and collectibles to cars and household items.
Today it is the most popular classifieds website in The Netherlands with more than one million listings at any given time. In 2003 they launched an international version of the service, Intoko.com, into Spain and Germany, shortly followed by Canada and Turkey.
In November 2004, eBay acquired Marktplaats.nl from HGB. Ebay paid €225 million for a company that was estimated at the time to be turning over €12 million – a multiple of 18.8 times turnover, against a norm for newspaper companies of around 3.2.
It is clear that eBay is confident that the Marketplaats business model will work across the world, and that further expansion will justify their heavy investment.
Marktplaats.nl was only an acquisition of Ebay in the classified ads space:
• on August 13 2004 eBay took a 25% stake in Craigslist;
• in February 2005 Ebay launched Kijiji (http://www.kijiji.com), a Craigslist clone for posting local classified ads;
• in May 2005 eBay acquired Gumtree, a network of UK local city classifieds sites;
• on May 18 2005 eBay acquired the Spanish classifieds site Loquo;
• at the end of June 2005 eBay acquired the German language classifieds site Opus Forum;
In little market like Italy classified ads are hot too. Trader Classified Media, one of the largest classified advertising companies in the world, has recently finalised the acquisition of Annuncigratuiti.it (classified ads site with about 70,000 listings) for €1.4 million. Moreover, a Kijiji clone, Annunci.net is starting its activities in Italy.
With this market it is clear that some advertising is moving from print to online, and it can only be assumed that this trend will continue relentlessly. Most of the classified market will shift to the Internet. The competition on the Internet is more intense, causing lower margins, with lower profitability of printed product.
What is the key factor in order to have success in this busy market? Innovation.
Mobile is set to revolutionise the media and communications in a way that nothing has done to date. Already more media consumers use mobile SMS texting services than do the Internet.
Mobile offers a range of specific benefits in the classified arena. It allows advertisers to place and receive advertisements where and whenever they wish. Charging for the advertisement (or alert) can be integrated into the phone billing service, making payment a seamless aspect of the service; Moreover mobile phones can now carry advertisements with pictures. The next generation of phones will be able to carry video-clips or internal views of rooms in homes.
AdsML will be an international standards initiative to create the first truly global, comprehensive standard for end-to-end advertising workflows.
The initiative was set-up to provide participants in the advertising supply chain with a set of internationally adopted XML based specifications and business processes that will create value and reduce costs by providing standardized electronic processes for all sectors of the advertising industry.
AdsML provides an XML framework for unifying and extending XML advertising standards.
These are all factors that need to be facilitated by integrated technical solutions, which enhance the general listings and add to the value and usability of the site.
torsdag den 5. august 2010
Internet Marketing Craigs List Style
Most businesses these days have to do some sort of Internet niche marketing if they want to keep their head above water. If you are a small-business owner like me, chances are you have had to learn some niche marketing strategies in order to survive, perhaps even begrudgingly. I know myself, I would rather be focusing on learning more about my craft and my business itself, not the ins and outs of niche marketing. Yet niche marketing has brought me a greater appreciation for my customers and their needs. In fact, I even enjoy it now.
In this article I will share with you general approaches for one of the most viable free traffic sources on the Internet: Craig's List.
The big "Internet gurus" are just finally getting around to noticing this incredible source of free traffic. Yes, Craig's list is a Goldmine of marketing opportunities awaiting you if approached correctly. If approached blindly however, you can waste a lot of time and not see any reward. There are a few unique strategies that I employ now that have sent my click rates through the roof.
You see, I live in San Francisco. (the birthplace of Craig's List) I have seen Craig's List grow from a very small list into a worldwide phenomena. I have been marketing on Craig's List for 10 years and know all the tricks. In fact, I have spoken with Craig many times (yes there is a real guy named Craig). To some people the Craig's List web site might look a little complicated. Do this right now, open up another browser window and I will walk you through a few areas of the web site, highlighting the potential free niche marketing options.
In the upper left-hand corner is this box. Listed as subheadings are "activities", "artists", "general", "pets", and others.
The "General" category is an excellent place for any kind of free report or other free promotional activity. Really, anything goes in this category. Having said that, you do not want to post anything in here that mentions a fee or even has prominently displayed fee based services on your landing page. If you do, it will likely get flagged, quickly.
However you can market your free newsletters, free reports, free tele-classes. If you have a niche product that corresponds to one of the subheadings, all the better. For instance if you are promoting a book on dog training, the "pets" category here could be a gold mine.
Personals
You may think "personals" is a total waste of time unless you are looking for a date, however, the "missed connections", "rants and raves" and "miscellaneous romance" could be a viable place for marketing a free newsletter or free products or relationship tools or similar things. Again, be careful with fee-based products. The Craig's list community will flag them very quickly.
Discussion forums
It speaks for itself. In general, these are focused discussions on an array of topics. Currently there are 72 discussion forums active. The discussions are worldwide, existing on every Craig's list. Personally, I have not spent much time here, but I bet you could have great success if you found an appropriate niche. These are real-time discussions. (Hmm, I have to try this myself)
For Sale
Yes, For Sale. How have you overlooked this before? These are free classified ads going out to thousands and thousands of people interested in what you are selling in every major city in the world. These are focused niche categories. There are many ways to promote products. For instance, there is a "computer" category. Presumably, those that click on this category will be looking to buy a computer or computer related products. What if you wrote an e-book on how to maintain your computer? Sell it here. "Registry Cleaner Affiliate", sell it here. There are categories like "sports", "musical instruments", "motorcycles", "general". Check this out. It is a real goldmine. I still promote Free stuff here, with the "For Sale" items at the landing page.
Services
"Services" is where independent businesses can place free ads. Niches include, "financial", "legal", "therapeutic". This is also a category where you can flat out promote your services. And it is all free.
How to Leverage the Power of Craig's List.
Craig's list is operational in hundreds of cities all over the world now. This gives the opportunity to put free ads in front of thousands and thousands of people every day, focused and targeted toward your niche. However, who has the time to post hundreds of advertisements? I certainly do not. And, one thing about the Craig's List niche marketing strategy - you must post a lot of ads and rotate them regularly.
This is not easy as Craig's list has duplication flag that will not allow you to post the same message in more than one location or at one time. So, the way around this is to write several different ads. Just change the wording; it is simple. Yet, it takes time. You only have to do it once. It is time well spent.
What I do is write several different ads/postings for different categories.
For example: I have "Free Stuff" Ads for the Community and other non-sales areas. I have several free reports and several e-mail newsletters. So, I have four or five different versions of each "Free Stuff" Ad.
I have "Paid Products and Services" Ads For the Sale and Services Sections. I also have four or five different versions of several paid products that I list in the "For Sale" and "Services" section. Part of my business is in the therapeutic section.
Every day I have at least 15 to 20 Craig's List ads targeting specific niches. I generally post in the most populated and active communities. I rotate the ads so as to not set off the duplicate content filters.
Niche Marketing to Craig's List can be very profitable if it is done correctly. It can also be very time-consuming. As someone who has grown up in the Craig's List community, I have seen the ins and outs of of it for years (since 1997 to be precise) and realize its quirky nature. The methods I now use took me about six or seven years to develop and research.
All of your efforts will do no good if your postings get flagged by the community or if your delivery and approach is wrong. In short, niche marketing to Craig's List can be an absolute gold mine if done correctly. If done incorrectly, you can waste a lot of time and not see any results.
In this article I will share with you general approaches for one of the most viable free traffic sources on the Internet: Craig's List.
The big "Internet gurus" are just finally getting around to noticing this incredible source of free traffic. Yes, Craig's list is a Goldmine of marketing opportunities awaiting you if approached correctly. If approached blindly however, you can waste a lot of time and not see any reward. There are a few unique strategies that I employ now that have sent my click rates through the roof.
You see, I live in San Francisco. (the birthplace of Craig's List) I have seen Craig's List grow from a very small list into a worldwide phenomena. I have been marketing on Craig's List for 10 years and know all the tricks. In fact, I have spoken with Craig many times (yes there is a real guy named Craig). To some people the Craig's List web site might look a little complicated. Do this right now, open up another browser window and I will walk you through a few areas of the web site, highlighting the potential free niche marketing options.
In the upper left-hand corner is this box. Listed as subheadings are "activities", "artists", "general", "pets", and others.
The "General" category is an excellent place for any kind of free report or other free promotional activity. Really, anything goes in this category. Having said that, you do not want to post anything in here that mentions a fee or even has prominently displayed fee based services on your landing page. If you do, it will likely get flagged, quickly.
However you can market your free newsletters, free reports, free tele-classes. If you have a niche product that corresponds to one of the subheadings, all the better. For instance if you are promoting a book on dog training, the "pets" category here could be a gold mine.
Personals
You may think "personals" is a total waste of time unless you are looking for a date, however, the "missed connections", "rants and raves" and "miscellaneous romance" could be a viable place for marketing a free newsletter or free products or relationship tools or similar things. Again, be careful with fee-based products. The Craig's list community will flag them very quickly.
Discussion forums
It speaks for itself. In general, these are focused discussions on an array of topics. Currently there are 72 discussion forums active. The discussions are worldwide, existing on every Craig's list. Personally, I have not spent much time here, but I bet you could have great success if you found an appropriate niche. These are real-time discussions. (Hmm, I have to try this myself)
For Sale
Yes, For Sale. How have you overlooked this before? These are free classified ads going out to thousands and thousands of people interested in what you are selling in every major city in the world. These are focused niche categories. There are many ways to promote products. For instance, there is a "computer" category. Presumably, those that click on this category will be looking to buy a computer or computer related products. What if you wrote an e-book on how to maintain your computer? Sell it here. "Registry Cleaner Affiliate", sell it here. There are categories like "sports", "musical instruments", "motorcycles", "general". Check this out. It is a real goldmine. I still promote Free stuff here, with the "For Sale" items at the landing page.
Services
"Services" is where independent businesses can place free ads. Niches include, "financial", "legal", "therapeutic". This is also a category where you can flat out promote your services. And it is all free.
How to Leverage the Power of Craig's List.
Craig's list is operational in hundreds of cities all over the world now. This gives the opportunity to put free ads in front of thousands and thousands of people every day, focused and targeted toward your niche. However, who has the time to post hundreds of advertisements? I certainly do not. And, one thing about the Craig's List niche marketing strategy - you must post a lot of ads and rotate them regularly.
This is not easy as Craig's list has duplication flag that will not allow you to post the same message in more than one location or at one time. So, the way around this is to write several different ads. Just change the wording; it is simple. Yet, it takes time. You only have to do it once. It is time well spent.
What I do is write several different ads/postings for different categories.
For example: I have "Free Stuff" Ads for the Community and other non-sales areas. I have several free reports and several e-mail newsletters. So, I have four or five different versions of each "Free Stuff" Ad.
I have "Paid Products and Services" Ads For the Sale and Services Sections. I also have four or five different versions of several paid products that I list in the "For Sale" and "Services" section. Part of my business is in the therapeutic section.
Every day I have at least 15 to 20 Craig's List ads targeting specific niches. I generally post in the most populated and active communities. I rotate the ads so as to not set off the duplicate content filters.
Niche Marketing to Craig's List can be very profitable if it is done correctly. It can also be very time-consuming. As someone who has grown up in the Craig's List community, I have seen the ins and outs of of it for years (since 1997 to be precise) and realize its quirky nature. The methods I now use took me about six or seven years to develop and research.
All of your efforts will do no good if your postings get flagged by the community or if your delivery and approach is wrong. In short, niche marketing to Craig's List can be an absolute gold mine if done correctly. If done incorrectly, you can waste a lot of time and not see any results.
Learn how to use Craigslist.org for making the most money
Here you will learn, how you can dominate Craigslist!
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